Technology

A real brand with a great story

When we created STAR Athletic in 2012, we built an authentic Australian athleisure brand that connects with the passion and loyalty of genuine sports fans.

Forged on the footy field with two of Australia’s premier teams (Collingwood Football Club, Melbourne Storm) and on the race track (Holden Racing Team, TeamVortex and Red Bull Racing Australia), while also supplying a host of state, event and grass roots teams.

Designed “By the Stars. For the Stars”, STAR revolutionised the sports apparel development process, creating bespoke jerseys and training gear with every individual on the team.

Positioned through strategic brand alignments, STAR is an integrated part of our merchandising offer.

Team Guernseys
Team Guernseys
STAR Active Range
STAR Active Range
Red Bull Holden Racing Team
Red Bull Holden
Racing Team
STAR Footwear
STAR Footwear
Red Bull Holden Racing Team
Red Bull Holden
Racing Team
TeamVortex
TeamVortex
Athletics Victoria
Athletics Victoria
HSV
HSV