A real brand with a great story
When we created STAR Athletic in 2012, we built an authentic Australian athleisure brand that connects with the passion and loyalty of genuine sports fans.
Forged on the footy ﬁeld with two of Australia’s premier teams (Collingwood Football Club, Melbourne Storm) and on the race track (Holden Racing Team, TeamVortex and Red Bull Racing Australia), while also supplying a host of state, event and grass roots teams.
Designed “By the Stars. For the Stars”, STAR revolutionised the sports apparel development process, creating bespoke jerseys and training gear with every individual on the team.
Positioned through strategic brand alignments, STAR is an integrated part of our merchandising offer.