Wanting a better representation of its brand and merchandise program, DJR Team Penske approached and licensed TPF Sports in April 2018. In February 2019, we commenced our management of the Shell V-Power Racing Team Track store at the Superloop Adelaide 500. Delivering a world class walk through store, brand activations, driver signing zones, driver & event product. Our collaboration with Team Penske has resulted in a first class customer, team and sponsor experience, not to mention a 30+% year 1 sales increase.