St Kilda Football Club’s 2020 campaign “with St Kilda” was about engaging with members on a one to one basis. Our integrated on-demand print technology, ensured members received a personalised entitlements pack incorporating customised packaging, membership card and merchandise featuring their name, years of membership and membership category. This campaign spoke directly to each member – e.g. “Jack with St Kilda”. The Saints are destined to achieve their 50,000 member target.