Brand & Licensing Management

Brand & Licensing Management

TPF Sports has worked with the biggest domestic and global brands in sport over its 32 year history. With over 20 brands under management, our knowledge of the sports landscape is second to none.
×Red Bull Holden Racing Team Merchandise

Red Bull Holden Racing Team Merchandise

Appointed to manage the brand licensing rights for the Holden Racing Team and Red Bull Holden Racing Team in 2015, this program has flourished over the past 5 years to include all key categories and a strong alignment with select retailers.
×STAR Athletic

STAR Athletic

Star Athletic is TPF Sports performance athleisure brand. Developed for elite sports, our range has been worn by the likes of Collingwood Football Club, Melbourne Storm and countless other sport and grassroot clubs.
×HSV Custom Plates

HSV Custom Plates

No HSV or Holden Heritage vehicle is complete without a licensed custom plate. Licensed with Vic Roads and other national organisations, fans of our managed brands can secure a plate with their car brand and custom message to provide their car with that finished touch.
×HSV / Holden Monopoly

HSV / Holden Monopoly

A huge success, this partnership with the world’s most famous board game, ignited the passion of HSV, Holden and Monopoly enthusiasts across Australia & New Zealand. This collaboration was one of Monopoly’s most successful local releases.
×AFL Micro-figures

AFL Micro-figures

Created by TPF Sports, the Micro-figure brand was a licensing collaboration with the AFL, NRL and All Blacks. Supported by Coles through a purchase based collectable, the Micro-figures brand and related product extensions were the hottest licensed product in sport for many years.
×Shell V-Power Racing Team Merchandise

Shell V-Power Racing Team Merchandise

After careful consideration, Team Penske appointed TPF Sports to manage the licensing extension of their on-track/online merchandise program. Working across a collection of current and historical assets, the program is positioned to provide an emotive connection to current and past lovers of the Dick Johnson managed team.
×Craig Lowndes Legacy Memorabilia

Craig Lowndes Legacy Memorabilia

Developed to coincide with the 2019 retirement of Craig Lowndes, our role involved appointing a roster of licensees to develop a collection of memorabilia that celebrated his career, aligned with key moments and maximised the announcement commercially.
×Holden Racing Team Star Wars Licensing

Holden Racing Team Star Wars Licensing

Developed by TPF Sports in collaboration with Disney, Holden and the Holden Racing Team. The livery of both HRT race cars were changed for the 2016 Bathurst 1000, which subsequently flowed into a merchandise program, model cars and memorabilia. This licensing program delivered massive media exposure and revenue to all stakeholders.
×Holden Heritage Jeanswest

Holden Heritage Jeanswest

A collaboration with Jeanswest, this collection of stylised apparel celebrated Holden’s Heritage cars, providing both young and young at heart consumers the ability to buy into a collection of legendary brands.
×Scott McLaughlin Book | A Championship Journey

Scott McLaughlin Book | A Championship Journey

Commissioned to celebrate the teams Championship winning year, this licensed book took a retrospective look inside the team and the factors that enabled it to be crowned both the Driver and Teams Champion.
×Holden Stamp Series

Holden Stamp Series

Holden “workhorses” are those vehicles that have been used in various important vocations and applications across Australia, from farming to the police force and even the postal service. Working with Australia Post, these transport revolutionaries, from the 1951 Holden Utility to the latest VF11 Commodore are captured in a celebratory stamp pack.
×Holden Archives Collection

Holden Archives Collection

Developed in conjunction with Holden’s end of production announcement, we were given exclusive access to Holden’s 160 year archives. From a treasure trove of old car brochures, letters, agreements and the like, the Holden Archives Collection was born.
×HSV Merchandise

HSV Merchandise

We know men love their brand name fragrances and health products, and HSV is no different. Sold at Myer, David Jones and a host of specialist chemist retailers, this range of HSV licensed men’s health products showcased the breadth of our licensing capabilities.
×High Octane Coin Collection

High Octane Coin Collection

Developed in conjunction with the Royal Australian Mint, this legal tender program was developed to coincide with Holden’s 50th Bathurst Anniversary milestone and was beautifully presented in a metal rocket cover tin, complete with 8 collectable coins.
×Holden Racing Team Star Wars Model Cars

Holden Racing Team Star Wars Model Cars

Aligned to the HRT / Star Wars Bathurst collaboration, our partnership with Biante models ensured that worldwide collectors could secure a piece of history. Developed in 1:18, 1:43, 1:64 size, these cars delivered Biante global sales and exposure.