Kids & Clubs
Delivering strategy, insights and operational excellence, TPF Sports is innovating like no other around the management of membership and entry level participation programs for governing bodies and sporting clubs globally.
You might remember it as Miloin2Cricket. This revolutionary new entry-level program underwent a monumental change in 2018, aligning with BBL Teams under the name, Woolworths Cricket Blast. This refresh required new thinking around technology, resource assignment, improved equipment, personalisation and direct to home delivery of participant packs. The complex nature of this program required people and system excellence, something we’re delivering in spades. Give it a go everyone – it’s a real blast!!
NAB AFL Auskick
Australia’s largest entry level participation program lacked innovation and faced continued challenges around the delivery of participant packs to centres nationally. In 2016, the AFL appointed TPF Sports based on their ability to provide participants with personalised AFL Team products. This bespoke entitlements pack was then delivered to each participants door, which revolutionised the program. This new thinking brought innovation, untold cost/service efficiencies for clubs, program co-ordinators, state associations and the participant. I know right – over 100K participants, pretty amazing!!
NRL League Stars
Appointed by the NRL to help bring innovation and category expertise to its newly created League Stars entry-level program, our team of experts went to work. The result is a program that has 100% year on year growth, coupled with operational excellence that results in kids receiving a personalised NRL team participant pack mailed to their home prior to the start of their club program. These guys are doing great things in this space!!
Hawthorn Football Club
Arguably Australia's #1 sports loyalty program. Hawthorn Football Club recognise each member based on years of membership. Our role includes scarf production, application of the years of membership patch, correctly assigning the scarf with the balance of members entitlements and direct to member pack delivery. Having started the concept with Hawthorn FC over 17 years ago, we’re proud of this long standing initiative and its place in the hearts of Hawthorn Members.
NetSetGO is one of Australia’s longest and most successful entry level participation programs. Proud of our 14 year association with this Netball Australia program, we’re continually improving the program for national, state, club, school and participant stakeholders. Our fully integrated technology solution has enabled complete automation of all resources and participant packs providing untold cost and service efficiencies. One of Australia’s true Diamonds!!
Carlton Football Club
Seeking to become the next AFL Club to exceed 100,000 members, Carlton FC appointed TPF Sports to further refine its fulfilment process. After understanding the clubs objectives through our learn and consider process, TPF Sports worked with the Carlton FC to implement our shared vision which included more dynamic member packs, faster pack delivery, personalisation and a member recognition program.
TPF Sports have managed the Sydney Swans business for over 15 years. During this time we’ve seen their program grow from a few thousand to 50,000 members. Our role incorporates all aspects of the membership fulfilment process from merchandise production, program build, variable printed access cards and member pack delivery.
West Coast Eagles
As one of Australia’s largest and most successful clubs, we’re extremely proud of our 10-year relationship with the West Coast Eagles. Managing their year on year membership and corporate partnership program, our role includes renewals, match day ticketing/membership cards, corporate gifting, supporting technology, product manufacture, personalisation, fulfilment and reporting on over 90,000 members. Oh, plus there was that amazing Premiership in 2018!!
St Kilda Football Club
St Kilda Football Club’s 2020 campaign “with St Kilda” was about engaging with members on a one to one basis. Our integrated on-demand print technology, ensured members received a personalised entitlements pack incorporating customised packaging, membership card and merchandise featuring their name, years of membership and membership category. This campaign spoke directly to each member – e.g. “Jack with St Kilda”. The Saints are destined to achieve their 50,000 member target.
With the continued growth of basketball, Basketball Australia sought the expert services of TPF Sports to enhance their “Aussie Hoops” Participation Program. Our systems, participation program knowledge, global fulfilment centres and expertise around merchandise, personalised product and equipment is ensuring the Aussie Hoops program realises its full potential. Just like B Simmons and our Boomers!!
Western United FC
Establishing any new club is a huge undertaking. Understanding this, Western United appointed TPF Sports to develop its membership and fan engagement strategy. Our role involved the development of membership categories, supportive product and marketing materials, delivering against all aspects of Western United’s membership program, foundation year and members. Go United, we’re right behind you!!
Working across their collective AFL Men’s, Women’s and Netball teams, TPF Sports has helped deliver innovation that has contributed to the clubs year on year membership growth – ticking over 30,000 members in less than 10 years of existence. While only a small part of GWS’s success, we’re proud of the role we play in aligning with the clubs objectives and successful management of their past and future programs. There’s a premiership just around the corner!!
South Sydney Rabbitohs
One of 10 NRL Club managed programs – TPF Sports has a long standing relationship with the Rabbitohs. Our role is all encompassing from renewal, to merchandise manufacture, card mapping, data build, loyalty management and membership fulfilment.
Table Tennis England – TT Kidz
Table Tennis England, is our first major client in the UK. The TT Kidz program provides kids with a fun, inspiring and engaging first experience in the game. The program is delivered in clubs, schools, leisure centres and community venues across the UK. TPF Sports have produced fun, easy to use equipment for the program, which is fulfilled and delivered in a timely fashion, helping to support the growth of Table Tennis.
Our association with the Western Bulldogs extends over 20 years. From the days packing packs at Whitten Oval, to a fully integrated fulfilment solution incorporating personalised merchandise, direct to member delivery and a comprehensive loyalty program, we’re proud of the role we’ve played in helping this club once again become the pride of “The West”.