Shops & Stores

Shops & Stores

TPF Sports deliver excellence in Event Retail, eCommerce Stores & Sponsor Activations. From fully integrated shop solutions, manufacture, logistics, event staging, infrastructure, visual merchandising, point of sale and end-to-end event management - our team delivers commercial and operational excellence, how, when and where you need it.
×Shell V-Power Racing Team eCommerce Shop

Shell V-Power Racing Team eCommerce Shop

Supercar Champions in 2018 & 2019, Shell V-Power Racing is one of Australia’s Preeminent Racing Teams, with an unwavering position around brand standards. Understanding this, our e-commerce team worked with DJR Team Penske to qualify their objectives, requirements and expectations, before embarking on the creation of their website. The end result is a dynamic shop, with a host of features that have resulted in YOY growth of their e-commerce business.

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×Shell V-Power Racing Team On Track Store

Shell V-Power Racing Team On Track Store

Wanting a better representation of its brand and merchandise program, DJR Team Penske approached and licensed TPF Sports in April 2018. In February 2019, we commenced our management of the Shell V-Power Racing Team Track store at the Superloop Adelaide 500. Delivering a world class walk through store, brand activations, driver signing zones, driver & event product. Our collaboration with Team Penske has resulted in a first class customer, team and sponsor experience, not to mention a 30+% year 1 sales increase.
×Red Bull Holden Racing Team On Track Store

Red Bull Holden Racing Team On Track Store

For over 5 years, we’ve managed the merchandise and retail activation rights for HRT & Red Bull Holden Racing Team. Travelling to 14 Supercar events in Australia & New Zealand, our specialist events team deliver operational excellence via a world class retail store, from build, visual merchandising and POS integration, ensuring the Red Bull Holden Racing Team brand is presented to the highest standard.
×Red Bull Holden Racing Team eCommerce Shop

Red Bull Holden Racing Team eCommerce Shop

Integrated into the broader Red Bull Holden Racing Team (RBHRT) Merchandise Program, consumers can shop the entire range at our RBHRT Official Team Store. Integrated into Red Bull brand and marketing campaigns, our team of category experts are pushing the envelope around consumer behaviour, re-marketing and integrated campaigns to maximise the stores ROI.

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×Milwaukee Racing Official eCommerce Shop

Milwaukee Racing Official eCommerce Shop

An extension of the broader track merchandise program, the Milwaukee Racing Online Shop was developed in conjunction with the brand and marketing team at Milwaukee. Built on Magento 2, TPF Sports is managing all analytics, remarketing and creative for the website.

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×Milwaukee Racing Official On Track Store

Milwaukee Racing Official On Track Store

Commissioned to develop and manage the Milwaukee Racing Team store around key objectives, our events team created a tradie style store, that aligned with our clients objectives. Our service includes the warehousing, fulfilment and management of the shop, providing Milwaukee with an outsourced management solution.
×Monster Energy Racing Official On Track Store

Monster Energy Racing Official On Track Store

Appointed in April 2019, TPF Sports is the licensed merchandise provider to the Monster Energy Racing Team. Responsible for the creation, development and manufacture of all merchandise, our role also extended to building a walk through store for the sale of merchandise at 14 Supercars events.
×Monster Energy Racing Official eCommerce Shop

Monster Energy Racing Official eCommerce Shop

In addition to managing the entire merchandise program for Monster Energy Racing Team, we were also required to deliver a best in breed eCommerce shop. Working with Monster, our eCommerce team ensured the site was on brand, easy to use and delivered all analytics, conversion metrics and reporting.

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×Supercheap Auto Racing Official eCommerce Shop

Supercheap Auto Racing Official eCommerce Shop

Like many of our eCommerce managed stores, the Supercheap Auto Racing Team eCommerce Shop is an extension of our track solution, providing an avenue for supporters to access merchandise outside of race days. This website is supported with a marketing calendar based on upcoming events and seasonal campaigns.

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×Supercheap Auto Racing Official On Track Store

Supercheap Auto Racing Official On Track Store

This program is a great example of Australia’s preeminent motoring retailer, working with a leader in retail event activations. This collaboration has seen the Supercheap Auto Racing Team merchandise program transition from a shipping container to a fully immersive walk through store, delivering increased sales, improved customer and brand experience.
×Truck Assist Racing Official On Track Store

Truck Assist Racing Official On Track Store

Part of Tickford Racing, the Truck Assist merchandise program involves range design, manufacture and the sale of merchandise in the Tickford merchandise outlet at 14 Supercars events.
×Truck Assist Racing Official eCommerce Shop

Truck Assist Racing Official eCommerce Shop

Supporting the On-Track program, we’ve also created and support an eCommerce Shop for this merchandise program, allowing consumers, trade and partners of the team to access and order at a moment’s notice.

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×HSV Official eCommerce Shop

HSV Official eCommerce Shop

A true icon, HSV still has a loyal Aussie fan base. Managing product manufacture, the marketing calendar, optimisation and re-marketing of the HSV Online Merchandise shop for 5 years, our team of experts have delivered YOY growth. Additionally, we continue to Innovate around seasonal ranges, anniversary product and brand licensing alignments which ensure this shop stays relevant to its loyal fans.

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×Disney Australian Open Official Event Store

Disney Australian Open Official Event Store

Appointed as the 2019 Disney / AO Merchandise & Retail Activations Partner, our collective events, sourcing and merchandising teams got to work. The end result was a eye catching range of Disney character merchandise, featuring the AO mark. The range and offer was positioned at children and the international tourist market, which was presented in a stand-alone Disney / AO outlet outside Rod Laver Arena.

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×Craig Lowndes Official eCommerce Shop

Craig Lowndes Official eCommerce Shop

A true legend of Australian Motorsport, our celebratory range was developed in conjunction with the great man himself. Sold at Supercars events and on our Official Merchandise Shop, our souvenir program leverages an integrated marketing calendar, scheduled product releases, posts and appearances to drive sales and exposure of the brand and program.

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